It started this week the new interactive campaignt to Sprite, developed by RMG.
It is based on the King of Praise, “famous character on YouTube, known for his unbearable statements that overflow adjectives.
The mobile interaction consists in sending to friends one audio recorded by the King of Praise. After hearing the call, the friend receives a SMS with the name of the person who sent the recorded call and then, is invited to visit the website of Sprite to participate on the action. A very similar dynamic of the other Sprite action with João Gordo.
Its is worthy to take a look.
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