Vivi Villanova, The reporter.mobi, has talked to Kojo and Rafael from the digital staff of McCann about the new interactive campaign to Microsoft.
The interview is full of interesting information and the McCann staff tells why they had chosen to invest in mobile marketing. Really valuable are also the results of the campaign (around 4'28'').
Highlight for the average increase of 50% CTR in the campaign when it was used as mobile interaction. There is a table of comparison (in 5'20'') of CTR in various ads of portals with and without interactivity.
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