It’s on air the campaign to promote the choice of Mauricio Eugenio as Businessman of the communications industry in the 2008 edition of Caboré.
The movement is very emblematic, because a great name of the publicity is using the mobility as one of the big tools to promote his campaign to the main award in the market.
The video begins with the “young Mauricio Eugenio” talking about how he started to work and arks the viewer to type the number of his mobile phone so Mauricio can tell how he became the president of the largest group of retail communication in the country. In this moment a call from Mauricio Eugenio “30 years older” is triggered. At the end of the call, the video restarts with Mauricio asking to the audience to vote for him in the Caboré Award.
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