mobilizadoENGLISH

Mauricio Eugenio at Caboré 08

It’s on air the campaign to promote the choice of Mauricio Eugenio as Businessman of the communications industry in the 2008 edition of Caboré.
The movement is very emblematic, because a great name of the publicity is using the mobility as one of the big tools to promote his campaign to the main award in the market.

The video begins with the “young Mauricio Eugenio” talking about how he started to work and arks the viewer to type the number of his mobile phone so Mauricio can tell how he became the president of the largest group of retail communication in the country. In this moment a call from Mauricio Eugenio “30 years older” is triggered. At the end of the call, the video restarts with Mauricio asking to the audience to vote for him in the Caboré Award.  

Nokis gives a gift to São Paulo

 

Nokia has opened the tenth concept- store in the world and chose as location the street of luxury brands in São Paulo, Oscar Freire.

The store follows the same scenographic and visual concept adopted in the others stores in London and New York, for example. It reunites the most recent products and services from Nokia and provides a space for exploration of the mobility and multimedia resources.

And to promote the concept store Nokia has created an action that is giving São Paulo a birthday present to celebrate the city’s 455º anniversary , and it is going to be chosen by popular voting.
The concept of the action is “Nokia Store SP connecting São Paulo for one ideal”.

Among the presents to be vote there are the “Connect USP” a wi-fi free network available at the USP campus. Another candidate is the “Connect Book”, that allows free download of literature works, as “Dom Casmurro”, from Machado de Assis. And, finally, the third option is the “Connect Art”, that promotes a guided tour on the cell phone around a São Paulo museum.

To chose the present that you thing São Paulo should win from Nokia, send a SMS with your option to the number 30120.

Oi's party in São Paulo

Oi keeps investing in Bluetooth Marketing as an important tool to promote its entrance in São Paulo.

Last week, the cell phone carrier made the third action this month involving this kind of technology.

At the Oi’s launching party that happened at the Chá viaduct, there were 2 Bluetooth totems  distributing music from DJ Gui Boratto.

The investment makes total sense. After all, the bluetooth is the only way free and more efficient to place a cellphone carrier content in the device of other operators. It is the (already old) concept of winning at 'share of hardware "in its essence.

Bluetooth at São Paulo Auto Show

Chevrolet is investing in Bluetooth marketing to disseminate its contents during the 25º São Paulo Auto Show, that happens from 30 October to 9 November.

Ringtones, videos and  animated gif’s are being sent to the visitors in the Auto Show by four Bluetooth totems arranged by the location of the event.

 

 

Bluetooth at Oi press conference

Yesterday, at the Oi press conference, held at Parque Burle Marx, a totem Bluetooth distributed the advertising video of arrival of Oi in the state of Sao Paulo. Below, the following contents:

 

Oktoberfest

This weekend started a very nice Bluetooth marketing action in Oktoberfest.

The area is well known by the strong features of German culture and the event has a flirting mood. The idea of the campaign is to get together these two ingredients. So, we created animated gifs with German flirting tips.

   

Interactive Banner to GM

It happened on Saturday the first initiative of GM in mobility. Along with Salles Chemistry, we developed an action to the campaign "Retail Brake" of the assembly.
In ads carried on MSN, the consumer was encouraged to enter their mobile phone to find out the deals that GM had prepared.

On Saturday morning, the user received a SMS with the following sentence: "well worth waiting for! The Chevrolet reopens its doors with an unprecedented action: GM Employee Discount for Everyone."
Below, the ad of the campaign:

web-video-call to Anhnaguera

The University Anhanguera is using a web-video-call tool to disseminate the inscriptions to its vestibular.

At the video, available on the internet, the TV presenter and model Ana Hickman appears recording a commercial to the university, and in its context the user starts to interact, the idea is that he participates of the making of.

The banner of Anhanguera is available at the Globo web site, in the part dedicated to education and vestibular.

Bluetooth in OI events

To promote the beginning of its operations in São Paulo, the mobile carrier OI will held several concerts around the state.
To maximize the interaction with the audience it chose using Bluetooth totems, which will be installed in all locations of events.

The totems will distribute contents of the participating bands, among them: Mutantes, Fresno, Frejat, Lulu Santos, Pitty, Nando Reis, and others.
As Oi defends the concept of freedom, the events are fro free, on Sunday 19, at the places listed below:
São Paulo -  Parque da Independência e Parque do Carmo,
Ribeirão Preto - Kartódromo
Bauru - Recinto Melo Moraes.
Campinas - Praça Arautos da Paz
Guarujá – praia da enseada.
 

Bluetooth at Chilli Beans' party

Last Friday 10, Chilli Beans held a party to celebrate the launch of its new advertising campaign.

To complement the celebration e to the guests interact more with the brand, there were two Bluetooth totems in the place of the event, the club The Week.

The totems distributed like content wallpapers with the theme of the new advertising campaign.

 

Boteco Bohemia Mobile

Boteco Bohemia is in the fifth edition, and in it the public votes for the São Paulo’s establishments with the Best Appetizer, Best attendance, Best Serving Bohemia Ritual and Waiter grade 10.

The event involves 31 bars and 31 appetizers as competitors.

The mobile part that complements the event for the second consecutive time, has a mobile site that is a Bars Guide with all the participating establishments in the city of São Paulo, and its respective appetizers.

To access the mobile site from Boteco Bohemia, the user must send the word “ BOTECO” to 30120.

The invitation to send the SMS will be released in Veja São Paulo, Folha and Estdação. There are also interactive banners spread in portals like Terra and Guia da Semana.