Microsoft has launched a cross-media campaign to promote the Windows Server 2008.
The campaign combines printed media advertisements and SMS interaction. The media plan covers the most relevant IT magazines in the Brazilian market (PC Magazine, Info Corporate, PC World, Info Exame).
In every advertisement there is a call-to-action inviting the public to text for free the word UNLOCK in order to access exclusive contents from Windows Server 2008.
Everyone that sends the SMS, receives a SMS-link to access a mobile site (www.campanhas.mobi/microsoft) with several contents (such as ringtones, wallpapers e screensavers) and lots of information about the new MS product.
This is the first time that Microsoft invests in an interactive campaign with mobile efforts.
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