mobilizadoENGLISH

Microsoft Cross-Media Campaign

Microsoft has launched a cross-media campaign to promote the Windows Server 2008.

The campaign combines printed media advertisements and SMS interaction. The media plan covers the most relevant IT magazines in the Brazilian market (PC Magazine, Info Corporate, PC World, Info Exame).

In every advertisement there is a call-to-action inviting the public to text for free the word UNLOCK in order to access exclusive contents from Windows Server 2008.

Everyone that sends the SMS, receives a SMS-link to access a mobile site (www.campanhas.mobi/microsoft) with several contents (such as ringtones, wallpapers e screensavers) and lots of information about the new MS product.

This is the first time that Microsoft invests in an interactive campaign with mobile efforts.

Bradesco Interactive Banner

It is on the air a new campaign created by pontomobi to the largest bank in the Brazilian market, Bradesco.

In order to promote the new investment fund HiperFundo, the bank is making a consistent online campaign based on interactive banners.

The online banners use the image from the famous Brazilian top-model Ana Hickmann. The public is invited to type the mobile phone and receive a call from the model with details of the fund.

Due to the fact that AnaHickmann is very recognized as a major star in Brazil, the campaign has achieved a very good click-through so far.

Interactive Mobile Christmas, the video

There goes the video about our campaign for the Center Norte Mall 2007 Christmas:

TIM: Interactive Campaign for Mother's Day

The carrier TIM launched this week an interactive mobile campaign created by pontomobi and McCann Ericsson to celebrate the Mother’s Day.

There are online banners inviting the public to send a free voice message to their mothers.

It is quite simple to interact. You just have to type your mom’s mobile number and choose among 3 different types of pre-recorded messages.

Throughout the course of Mother’s Day, that is taking place this Sunday (the May 11th), all the messages will be sent.

Our expectation is to achieve 50.000 interactions in just one week.