Muito bom artigo publicado no Mobile Marketer, que trata do movimento de crescimento nos investimentos em mobile marketing no mercado norte-americano, mesmo com toda crise financeira.
Valem os destaques:
- Some of the most established companies like P&G and Coca-Cola are embracing mobile.
- ...teens and young adults—well known for being heavy mobile users—seem to be less affected by the down economy. (parece óbvio, mas faz absoluto sentido)
- Another audience that’s worthwhile to pursue is us—adults now are in a position where mobile marketing can be influential. BlackBerry, Nokia, the iPhone and other smartphones have proliferated enough to be a pretty nice platform where advertisers can do more sophisticated, interesting things—there are so many more opportunities than just a banner ad. (o mobile advertising, como falamos aqui no Br, é prática mais comum em mobile nos EUA que as ações interativas via SMS)
- Mobile is a differentiated medium that helps brands stand out where others might not be investing yet
- We need to make it easier for brands to develop and create campaigns on mobile (acho que já ouvi isso antes...)
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