@Sitges/Spain: Ogilvy Telco Conference

Quotes of the day

"Interactive conversation to consumers is taking place in realtime".
Mike Dodds, Managing Director, OgilvyOne/UK

"Mobile TV is not TV in your mobile. That's a new experience."
Pablo Ledesma Thalheimer - Marketing Services Director, Telefónica

"Build the tools. The consumers and advertisers will come".
Minh Tran – Director of Sales and Marketing at Nokia Mobile Advertising Program

"The killer application is still mobility".
Geoff Nairn – Technology Journalist

"Telefónica 4 principles:
1. Consumer is the king
2. Simplicity is a must
3. Creativity is a necessity
4. Build brand".
Pablo Ledesma Thalheimer