The new campaign from Banco do Brasil got inspired by the news year’s holydays and has as a key point the theme “to wish”. Besides the actual advertising movie, it is complemented by outside media, cinema, out of home media, shares of Internet and mobile marketing.
The mobile part of the campaign is activated from print media and invites people to send free SMS with the word "BB" to the number 30120. As return, it is sent another SMS with an invitation to access the mobile portal of the action www.bbcelular.mobi, where you can have access to several exclusive content of the campaign.
To complement the mobile action, the project will have a share of Broadcast SMS to a selected base within the target of the campaign, who will receive an invitation to visit the bank's mobile portal.
Further, the announcementon Veja magazine.