It is happening a campaing from Pontomobi to the launch of the new LG mobile phone, called Renoir.
As the gadget is “playing a character” in the movie “The Day the Earth Stood Still” the campaign has two fronts: distribution of exclusive content and cultural competition with distribution of invitations to attend the film.
The Bluetooth Marketing action is rolling in 10 points as Fridays, Vanilla Caffe, Suplicy Coffee, Havana Café, Fran's (Shop. Morumbi), Mercearia San Roque and Sassa Sushi and the contents being distributed are: a video qith the trailer of the movie, the soundtrack ringtone, wallpapers and a bluelink to access the mobile Web site promotion.
To encourage the access to the mobile site it is also in air a mobile advertising campaign with a banner at the Claro Idéias portal that encourage the mobile-Internet users to participate in the promotion.