Yesterday, it happened at the ESPM the “Marketing Professionals of the year Award”. The Bluetooth was present at the reception of the event dristributing to the guests a gif, a wallpaper and an institutional video from PropMarkTV, and also a gif from pontomobi.
Vivi Villanova, The reporter.mobi, has talked to Kojo and Rafael from the digital staff of McCann about the new interactive campaign to Microsoft. The interview is full of interesting information and the McCann staff tells why they had chosen to invest in mobile marketing. Really valuable are also the results of the campaign (around 4'28'').
Highlight for the average increase of 50% CTR in the campaign when it was used as mobile interaction. There is a table of comparison (in 5'20'') of CTR in various ads of portals with and without interactivity.
It started today a Bluetooth action inside the restaurant The Fifties, the new partner of the Pontomobi’s Bluetooth Network. At the Vila Olímpia Store, are being distributed some contents to the clients, like a gif from Christmas Burger, a wallpaper of The Fifties and a VCF (kind of digital card) with the restaurant’s delivery number. The action will go on until the 21 December.
Last Friday (5), was done the 21º Marketing Best Award, at the Via Funchal in São Paulo, to to about 4 thousand guests.
Pontomobi interactive was present with a Bluetooth totem, that was sending to the guests contents such as videos and gifs from PorpMarkTV, and a gif from Pontomobi about the 100 campaings developed in one year.
Last Wednesday, we have done some interactive actions at the fifth edition of the ThinkSuccess, event dedicated to publicity that took place at the Museum of Football at the Pacaembu stage. The edition was the largest ever held, and had the better of the two most recognized events in the world of digital marketing.
To the guests, were distributed through a Bluetooth tool, different contents such as wallpaper of the event and an animated gif.
Beyond that, questions could have been sent via SMS during the event. At the pre- event SMSs of confirmation were sent to the guests.
We have started na institutional campaign of Pontomobi at the airports of Congonhas, Cumbica, Santos Dummont and Galeão.
In around 20 totens touch-screen installed at the check-in and chek-out rooms, the passengers are invited to type their cell phone numbers to receive a Guide with tips of entertainment at the cities of São Paulo and Rio de Janeiro, in a partnership with ObaOba.
Then, it is sent a SMS link with access to the Guide.mobi. To interact click here.
The agency DM9DDB is investing in mobile marketing to promote the campaign of their vice-president of attendance, Alcir Gomes Leite, to the Caboré 2008 award.
We are doing a bluetooth action as part of this campaign. There is a Bluetooth totem inside the DM9 and another in the Jacaré Grill bar, at Vila Madalena. Both are distributing several videos with testimonials of professional-weight on the market that support Alcir in Caboré.
It is happening a campaign created by Lowe, and produced by CuboCC and pontomobi.
The campaign is being disseminated at MSN Messenger and brings a very clever and innovative interaction . By accessing the campaign’s page the user must type his sex and cell phone number.
Then, a video with Dinho Ouro-Preto is downloaded( singer in the band Capital Inicial) in it he says that he is going to give your cell phone number ot a girl to call you.
In some minutes the user’s cell phone rings and it is Dinho saying that he found the right person and that you have one minute to talk to her. At this moment, the user will talk to a girl he doesn’t know. A completed action lined with the brand s positioning and very interesting.
It started this week the new interactive campaignt to Sprite, developed by RMG. It is based on the King of Praise, “famous character on YouTube, known for his unbearable statements that overflow adjectives. The mobile interaction consists in sending to friends one audio recorded by the King of Praise. After hearing the call, the friend receives a SMS with the name of the person who sent the recorded call and then, is invited to visit the website of Sprite to participate on the action. A very similar dynamic of the other Sprite action with João Gordo. Its is worthy to take a look.
Continuing with the campaign to promote the mobile advertising, it started running today a joint action with Oi.
An interactive banner is running in the Prop&Mark web portal and invites the internet user to type his cell phone number. Then, it is sent a call with Sérgio Percope , Pontomobi’s Commercial Director, talking about the possibilities in mobile marketing at Oi.
Thanks for Gustavo Alvim from Oi, that supported the campaign.
During the R.E.M. concert this week in São Paulo it was promoted an action to the Amnesty International. The audience was invited to support the "Treaty on the International Arms Control" and, to that, the user should only send a free SMS to 30120 with the word “Support”. The action was disclosed in the show through the entrance bracelets distributed by volunteers and through posters encouraging the sending of SMS.
The most exciting part was that Michael Stipe himself disclosed the action during the show!
It stats today the campaign developed by DM9DDB to Honda Biz +. With ads in the magazines Trip, Fluir and TPM (only for subscribers)will give to 500 lucky people 10 free songs to download at the BaixaHits.
To participate you only have to send a SMS with the word “BIZ+” to the number 30120 and wait. The user will receive as answer a URL and a code to access the special Honda Biz+ channel at the portal Virgula, where he will be able to download the ten songs.