Close Up and Capital Inicial Help with the crush

It is happening a campaign created by Lowe, and produced by CuboCC and pontomobi.

The campaign is being disseminated  at MSN Messenger and brings a very clever and innovative interaction . By accessing the campaign’s page the user must type his sex and cell phone number.

Then, a video with Dinho Ouro-Preto is downloaded( singer in the band Capital Inicial) in it he says that  he is going to give your cell phone number ot a girl to call you.

In some minutes the user’s cell phone rings and it is Dinho saying that he found the right person and that you have one minute to talk to her. At this moment, the user will talk to a girl he doesn’t know.
A completed action  lined with the brand s positioning and very interesting.