mobilizadoENGLISH

LG and “The Day the Earth Stood Still”

It is happening a campaing from Pontomobi to the launch of the new LG mobile phone, called Renoir.

As the gadget is “playing a character” in the movie “The Day the Earth Stood Still” the campaign has two fronts: distribution of exclusive content and cultural competition with distribution of invitations to attend the film.

The Bluetooth Marketing action is rolling in 10 points as Fridays, Vanilla Caffe, Suplicy Coffee, Havana Café, Fran's (Shop. Morumbi), Mercearia San Roque and Sassa Sushi and the contents being distributed are: a video qith the trailer of the movie, the soundtrack ringtone, wallpapers and a bluelink to access the mobile Web site promotion.

To encourage the access to the mobile site it is also in air a mobile advertising campaign with a banner at the Claro Idéias portal that encourage the mobile-Internet users to participate in the promotion.

"To Wish" from Banco do Brasil

The new campaign from Banco do Brasil got inspired by the news year’s holydays and has as a key point the theme “to wish”. Besides the actual advertising movie, it is complemented by outside media, cinema, out of home media, shares of Internet and mobile marketing.

The mobile part of the campaign is activated from print media and invites people to send free SMS with the word "BB" to the number 30120. As return, it is sent another SMS with an invitation to access the mobile portal of the action www.bbcelular.mobi, where you can have access to several exclusive content of the campaign.

To complement the mobile action, the project will have a share of Broadcast SMS to a selected base within the target of the campaign, who will receive an invitation to visit the bank's mobile portal.

Further, the announcementon Veja magazine.

Marketing Professionals of the year Award

Yesterday, it happened at the ESPM the “Marketing Professionals of the year Award”. The Bluetooth was present at the reception of the event dristributing to the guests a gif, a wallpaper and an institutional video from PropMarkTV, and also a gif from pontomobi.

Case Study Microsoft/McCann

Vivi Villanova, The  reporter.mobi, has talked to Kojo and Rafael from the digital staff of McCann about the new interactive campaign to Microsoft. 
The interview is full of interesting information and the McCann staff tells why they had chosen to invest in mobile marketing. Really valuable are also the results of the campaign  (around  4'28'').

Highlight for the average increase of 50% CTR in the campaign when it was used as mobile interaction. There is a table of comparison (in 5'20'') of CTR in various ads of portals with and without interactivity.

Partnership Pontomobi and The Fifties

It started today a Bluetooth action inside the restaurant The Fifties, the new partner of the Pontomobi’s Bluetooth Network.
At the Vila Olímpia Store, are being distributed some contents to the clients, like a gif from Christmas Burger, a wallpaper of The Fifties and a VCF (kind of digital card) with the restaurant’s delivery number.
The action will go on until the 21 December.

 

Bluetooth at the Marketing Best

Last Friday (5), was done the 21º Marketing Best Award, at the Via Funchal in São Paulo, to to about 4 thousand guests.

Pontomobi interactive was present with a Bluetooth totem, that was sending to the guests contents such as videos and gifs from PorpMarkTV, and a gif from Pontomobi about the 100 campaings developed in one year.
 

Mobile Marketing at ThinkSuccess

Last Wednesday, we have done some interactive actions at the fifth edition of the ThinkSuccess, event dedicated to publicity that took place at the Museum of Football at the Pacaembu stage. The edition was the largest ever held, and had the better of the two most recognized events in the world of digital marketing.

To the guests, were distributed through a Bluetooth tool, different contents such as wallpaper of the event and an animated gif.

Beyond that, questions could have been sent via SMS during the event. At the pre- event SMSs of confirmation were sent to the guests.

 

Pontomobi Guide in Airports

We have started na institutional campaign of Pontomobi at the airports of Congonhas, Cumbica, Santos Dummont and Galeão.

In around 20 totens touch-screen installed at the check-in and chek-out rooms, the passengers are invited  to type their cell phone numbers to receive a Guide with tips of entertainment at the cities of São Paulo and Rio de Janeiro, in a partnership with ObaOba.

Then, it is sent a SMS link with access to the Guide.mobi. To interact click here.

Alcir from DM9DDB to Caboré 2008

The agency DM9DDB is investing in mobile marketing to promote the campaign of their vice-president of attendance, Alcir Gomes Leite, to the Caboré 2008 award.

We are doing a bluetooth action as part of this campaign. There is a Bluetooth totem inside the DM9 and another in the Jacaré Grill bar, at Vila Madalena. Both are distributing several videos with testimonials of professional-weight on the market that support Alcir in Caboré.

cases in focus at MMA Global

The Bluetooth actions for Oi and Oktoberfest are in focus at the MMA Global web site.

Close Up and Capital Inicial Help with the crush

It is happening a campaign created by Lowe, and produced by CuboCC and pontomobi.

The campaign is being disseminated  at MSN Messenger and brings a very clever and innovative interaction . By accessing the campaign’s page the user must type his sex and cell phone number.

Then, a video with Dinho Ouro-Preto is downloaded( singer in the band Capital Inicial) in it he says that  he is going to give your cell phone number ot a girl to call you.

In some minutes the user’s cell phone rings and it is Dinho saying that he found the right person and that you have one minute to talk to her. At this moment, the user will talk to a girl he doesn’t know.
A completed action  lined with the brand s positioning and very interesting.

Sprite and the King of Praise

It started this week the new interactive campaignt to Sprite, developed by RMG.
It is based on the King of Praise, “famous character on YouTube, known for his unbearable statements that overflow adjectives.
The mobile interaction consists in sending to friends one audio recorded by the King of Praise. After hearing the call, the friend receives a SMS with the name of the person who sent the recorded call and then, is invited to visit the website of Sprite to participate on the action. A very similar dynamic of the other Sprite action with João Gordo.
Its is worthy to take a look.

 

   

Pontomobi and Oi for Mobile Advertising

Continuing with the campaign to promote the mobile advertising, it started running today a joint action with Oi.

An interactive banner is running in the Prop&Mark web portal and invites the internet user to type his cell phone number. Then, it is sent a call with Sérgio Percope ,  Pontomobi’s Commercial Director, talking about the possibilities in mobile marketing at Oi.

Thanks for Gustavo Alvim from Oi, that supported the campaign.

General Prime Burguer

It started today an institutional Bluetooth Marketing action to promote the new Delivery system of the restaurant General Prime Burguer at the Market Place Shopping Mall in São Paulo.

The contents distributed were 3 promotional videos and one VCF (kind of digital card), that automatically saves the number of the Prime Burguer Delivery on the user cell phone.

 

"Treaty on the International Arms Control"

During the R.E.M. concert this week in São Paulo it was promoted an action to the Amnesty International.
The audience was invited to support the "Treaty on the International Arms Control" and, to that, the user should only send a free SMS to 30120 with the word “Support”.
The action was disclosed in the show through the entrance bracelets distributed by volunteers and through posters encouraging the sending of SMS.

The most exciting part was that Michael Stipe himself disclosed the action during the show!
 

   

Honda Biz+

It stats today the campaign developed by DM9DDB to Honda Biz +. With ads in the magazines Trip, Fluir and TPM (only for subscribers)will give to 500 lucky people 10 free songs  to download at the BaixaHits.

To participate you only have to send a SMS with the word “BIZ+” to the number 30120 and wait. The user will receive as answer a URL and a code to access the special Honda Biz+ channel at the portal Virgula, where he will be able to download the ten songs.

Mauricio Eugenio at Caboré 08

It’s on air the campaign to promote the choice of Mauricio Eugenio as Businessman of the communications industry in the 2008 edition of Caboré.
The movement is very emblematic, because a great name of the publicity is using the mobility as one of the big tools to promote his campaign to the main award in the market.

The video begins with the “young Mauricio Eugenio” talking about how he started to work and arks the viewer to type the number of his mobile phone so Mauricio can tell how he became the president of the largest group of retail communication in the country. In this moment a call from Mauricio Eugenio “30 years older” is triggered. At the end of the call, the video restarts with Mauricio asking to the audience to vote for him in the Caboré Award.  

Nokis gives a gift to São Paulo

 

Nokia has opened the tenth concept- store in the world and chose as location the street of luxury brands in São Paulo, Oscar Freire.

The store follows the same scenographic and visual concept adopted in the others stores in London and New York, for example. It reunites the most recent products and services from Nokia and provides a space for exploration of the mobility and multimedia resources.

And to promote the concept store Nokia has created an action that is giving São Paulo a birthday present to celebrate the city’s 455º anniversary , and it is going to be chosen by popular voting.
The concept of the action is “Nokia Store SP connecting São Paulo for one ideal”.

Among the presents to be vote there are the “Connect USP” a wi-fi free network available at the USP campus. Another candidate is the “Connect Book”, that allows free download of literature works, as “Dom Casmurro”, from Machado de Assis. And, finally, the third option is the “Connect Art”, that promotes a guided tour on the cell phone around a São Paulo museum.

To chose the present that you thing São Paulo should win from Nokia, send a SMS with your option to the number 30120.

Oi's party in São Paulo

Oi keeps investing in Bluetooth Marketing as an important tool to promote its entrance in São Paulo.

Last week, the cell phone carrier made the third action this month involving this kind of technology.

At the Oi’s launching party that happened at the Chá viaduct, there were 2 Bluetooth totems  distributing music from DJ Gui Boratto.

The investment makes total sense. After all, the bluetooth is the only way free and more efficient to place a cellphone carrier content in the device of other operators. It is the (already old) concept of winning at 'share of hardware "in its essence.

Bluetooth at São Paulo Auto Show

Chevrolet is investing in Bluetooth marketing to disseminate its contents during the 25º São Paulo Auto Show, that happens from 30 October to 9 November.

Ringtones, videos and  animated gif’s are being sent to the visitors in the Auto Show by four Bluetooth totems arranged by the location of the event.

 

 

Bluetooth at Oi press conference

Yesterday, at the Oi press conference, held at Parque Burle Marx, a totem Bluetooth distributed the advertising video of arrival of Oi in the state of Sao Paulo. Below, the following contents:

 

Oktoberfest

This weekend started a very nice Bluetooth marketing action in Oktoberfest.

The area is well known by the strong features of German culture and the event has a flirting mood. The idea of the campaign is to get together these two ingredients. So, we created animated gifs with German flirting tips.

   

Interactive Banner to GM

It happened on Saturday the first initiative of GM in mobility. Along with Salles Chemistry, we developed an action to the campaign "Retail Brake" of the assembly.
In ads carried on MSN, the consumer was encouraged to enter their mobile phone to find out the deals that GM had prepared.

On Saturday morning, the user received a SMS with the following sentence: "well worth waiting for! The Chevrolet reopens its doors with an unprecedented action: GM Employee Discount for Everyone."
Below, the ad of the campaign:

web-video-call to Anhnaguera

The University Anhanguera is using a web-video-call tool to disseminate the inscriptions to its vestibular.

At the video, available on the internet, the TV presenter and model Ana Hickman appears recording a commercial to the university, and in its context the user starts to interact, the idea is that he participates of the making of.

The banner of Anhanguera is available at the Globo web site, in the part dedicated to education and vestibular.

Bluetooth in OI events

To promote the beginning of its operations in São Paulo, the mobile carrier OI will held several concerts around the state.
To maximize the interaction with the audience it chose using Bluetooth totems, which will be installed in all locations of events.

The totems will distribute contents of the participating bands, among them: Mutantes, Fresno, Frejat, Lulu Santos, Pitty, Nando Reis, and others.
As Oi defends the concept of freedom, the events are fro free, on Sunday 19, at the places listed below:
São Paulo -  Parque da Independência e Parque do Carmo,
Ribeirão Preto - Kartódromo
Bauru - Recinto Melo Moraes.
Campinas - Praça Arautos da Paz
Guarujá – praia da enseada.
 

Bluetooth at Chilli Beans' party

Last Friday 10, Chilli Beans held a party to celebrate the launch of its new advertising campaign.

To complement the celebration e to the guests interact more with the brand, there were two Bluetooth totems in the place of the event, the club The Week.

The totems distributed like content wallpapers with the theme of the new advertising campaign.

 

Boteco Bohemia Mobile

Boteco Bohemia is in the fifth edition, and in it the public votes for the São Paulo’s establishments with the Best Appetizer, Best attendance, Best Serving Bohemia Ritual and Waiter grade 10.

The event involves 31 bars and 31 appetizers as competitors.

The mobile part that complements the event for the second consecutive time, has a mobile site that is a Bars Guide with all the participating establishments in the city of São Paulo, and its respective appetizers.

To access the mobile site from Boteco Bohemia, the user must send the word “ BOTECO” to 30120.

The invitation to send the SMS will be released in Veja São Paulo, Folha and Estdação. There are also interactive banners spread in portals like Terra and Guia da Semana.

Mobile Marketing: Bluetooth Marketing to Children's Day Parade

During this week, it is happening na Bluetooth Marketing action to the Children’s Day Parade.

To support the initiative, we are running for free the campaign in 12 selected points of our indoor interactive media network. The action is taking place in the following stablishments: 7 Chilli Beans stores (Shopping malls Ibirapuera, Morumbi, Jardim Sul, Market Place, Eldorado, Center Norte and  João Cachoeira street), 3 Havanna Caffe stores(Shopping malls Morumbi, Jardim Sul and Paulista), the restaurant Sassa Sushi, and the ROCKAFÉ in the college Anhembi Morumbi.
 

The contentes distributed are: wallpaper, ringtone, animated invitation and Vcard invitation ( that is stored in the phone's calendar) of the Children’s Day Parade, that will happen in Sao Paulo on 12/10.

Mobile Marketing: Bradesco wap site to Iphone

With the launch of the iPhone, the brands runned to offer to their clients an optimized version of its web sites for the device. Movement more than important. Accordingly, we developed a mobile site from Bradesco to disseminate the Bradesco Seguros.

The wap site had the aim to present the application that they are launching soon ando also to inform some of it functions,for example: find gas stations, garages and accredited stores next to the user (using Google Maps).

Videos are also available with tips on how to replace the tire of the car, and many others.

The interesting point of the initiative is that when you type the Bradesco Seguros’ adrees (www.isegbradesco.com.br) in any mobile phone, the platform indicates the kind of device you are using and delivers a better version.

Mobile Marketing: Mobile Mixer to Toddy

It is happening a mobile action to chocolate powder soluble Toddy.

In the web site www.toddy.com.br are available some interactive tools to the internet user from Toddy’s campaign. Between them there is the possibility to create a ringtone customized with musical rithms, moo of the Toddy cows and other oppitions of effects.

When the ringtone is ready, the user can send it to a friend’s cellphone or even to himself, he only needs to provide some data such as name and the cellphone number that he wants to send the ringtone.
Then, the user receives one SMS with the link to the mobile site where he can donwload the ringtone he customized in the internet and use it in his on mobile phone.