Se você quer entender quais são os principais motivos que vão desencadear a principal batalha da década no mundo da tecnologia (e publicidade), vale ler a matéria de capa da Buseness Week.
O animador para quem já é ou pretende fazer parte do mercado de marketing móvel, é o fato de que toda guerra será travada exatamente no ambiente mobile.
A briga está tão quente, que a Apple está considerando definir o Bing (microsoft) como mecanismo de busca padrão no iPhone.
Como a matéria é grande, separei alguns pontos mais relevantes:
// The key battleground in the near term is mobile computing.
// The money in mobile advertising is small...But figuring out how to make mobile advertising more
profitable is a lot more important...
// The mobile platform that creates the most ways to make money wins.
// Jobs has recognized that "mobile ads suck" and that improving that situation will make Apple even harder to beat.
// Apple could employ its user data and geo-location technology to make ads more relevant...
// Apple is one of the few brands that could actually go head to head with Google
// The volume, quality, and variety of Android phones in the market today has exceeded our most optimistic expectations
// The mobile market is so important that Google can't afford to depend on other companies for access
// Schmidt believes mobile ads will one day be more important than PC
advertising, largely because of personalization and localization.
// Schmidt has floated the idea that eventually some mobile phones could be free for consumers, with advertising paying the bills
// The older cell-phone makers never had to deal with software or software
developers. It's just not
in their DNA. [But] the world is moving that way.
Matéria completa aqui.
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